OLIVIA SIMS

cares most about designing with intention & purpose.

A methodical, curious, and visionary designer with a commitment to creative visual communication and deeply understanding the core values of every project to produce purposeful work. Known for her detail-oriented and disciplined approach, Olivia thrives in curious, fast-paced, high-stress environments, utilizing her creative-dominant mindset to solve problems and produce innovative creative assets to strengthen brands’ appearance.

Olivia works as a graphic designer within fashion marketing. She creates marketing collateral across fourteen different brands, including Mother of the Bride lines Cameron Blake, Ivonne D, Unlisted MOB and Montage; bridal collections Martin Thornburg, Sophia Tolli, Sophia Tolli Premiere, Enchanting, House of Idan Couture, Unlisted, and Modest; prom brands Ellie Wilde and Colette by Daphne; and quinceañera Princesa by Ariana Vara.

Olivia's design philosophy is shaped by a background that includes growing up as a photographer, studying graphic design and advertising, and being deeply in tune with her own creative identity. This foundation cultivates a genuine appreciation for both artistic expression and strategic communication. Her approach prioritizes collaboration and a thorough, hands-on understanding of each business, ensuring that her designs authentically reflect the core values and identity of the organizations she partners with. Olivia is dedicated to working closely with teams and clients to create meaningful, visually compelling solutions that effectively convey key ideas and contribute to the success of the brand.

Throughout her academic journey, Olivia balanced rigorous coursework with key leadership roles. She served as the Creative Director of Design for The Fashion Network at UIUC, as well as the Art & Design Director for The Circular Fashion Exposition. These experiences allowed her to merge her passion for design with her interests in fashion, consistently applying her expertise to create visually compelling work for organizations that align with her values.