Sophia Tolli Australia
Led the design and ongoing development of consumer email marketing for Sophia TolliAustralia bridal under Mon Cheri Bridals, creating visually compelling campaigns that support weekly brand communication with brides.
Redesigned the brand’s email marketing templates to establish a more cohesive, modern visual system aligned with Sophia Tolli’s romantic and elegant aesthetic. The refreshed templates improved visual hierarchy, typography, and imagery placement, allowing the brand’s collections and storytelling to be presented with clarity and sophistication.
On an ongoing basis, I design and produce the brand’s weekly consumer email campaigns, translating new collection imagery and editorial content into polished digital layouts. I collaborate with the brand’s team in Australia, receiving email copy and direction which I interpret and bring to life through thoughtful email design.
international team collaboration
creative interpretation of marketing direction
ownership of a brand communication channel